Universals of Conversion by Tunkelo Juho

Universals of Conversion by Tunkelo Juho

Author:Tunkelo, Juho
Language: eng
Format: epub
Publisher: Juho Tunkelo
Published: 2015-05-05T16:00:00+00:00

Your web designer will probably come up with a few more ways to do this, especially if they are familiar with Direct Response principles. Such designers are a rare breed though, so you may want to read up on the Visuals of Sales portion of this book to get to that point of efficiency.

2. SHOW them where to look on your page!

Yes, you can even use arrows, those bright red arrows to point to the place where you want people to go. There’s a REASON those red arrows work, and it’s got everything to do with irresistible attention anchors and consistency of symbols as action instigators.


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